Visual kei is associated with Harajuku, especially those who gather on "Jingu Bashi , a pedestrian bridge connecting the bustling Harajuku district with Meiji Shrine. In attendance one will find Visual kei cosplayer (those dressed as their favorite bands) and those in the subculture known as Gothic lolita based on Lolita fashion.
Lolita (ロリータ・ファッション roriita fasshon) is a Fashion Subculture in Japan that is primarily influenced by victorian children’s clothing as well as costumes from the rococo period. Lolita has made this into a unique fashion by adding Gothic and original design elements to the look. From this, Lolita fashion has evolved into several different sub styles and has created a devoted subculture in Japan.
1990s when the Lolita fashion trend began to pick up with bands like Malice Mizer and other Visual kei (or visual type) bands coming into popularity. These bands wore intricate costumes, which fans began adopting as their own style. Today, Lolita fashion has grown so much in popularity that it can be found even in Department store.
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